Rentrak, the leader in precisely measuring movies and TV everywhere, today announced the launch of its new reporting service dedicated to reporting syndicated programming at a national level.
The service will report national ratings and impressions for live, C3 and C7 metrics for total households as well as, automotive purchasing, retailer spend, credit worthiness and political audiences based on daily reporting from all 210 markets.
"In the competitive marketplace of content development, creation, distribution and ad revenue generation, having precise measurement is essential for success," said Rentrak's President of National Television Chris Wilson. "Rentrak proudly announces the launch of our syndication service, which will provide the industry's largest landscape of advanced demographics which will open up new advertising verticals for the syndication media market. Everyone from programmatic leaders like placemedia to the country's largest agencies, including Horizon Media, Carat and Omnicom Media Group, will all now have the best-in-class measurement for valuing this previously underserved inventory."
"Syndication reporting will help propel Rentrak's currency in the marketplace," said IPG Mediabrands' Managing Director of Research and Analytics Keith Camoosa. "We have eagerly awaited Rentrak's launch into this space."
"As Rentrak's first syndication client, we recognized that additional measurement would be critical to the market," said Sony Pictures Television President of Advertiser Sales Strategy & Research Amy Carney. "Now that agencies are adopting the service, this additional insight and advanced analytics will give them an enhanced picture of all that syndication offers their clients."
"We are thrilled to be first movers to subscribe to Rentrak's Syndication Service," said Derek Mattsson, president of placemedia, Inc. "We believe the inventory delivers great reach and frequency to highly valued audiences in the marketplace. Enhancing our programmatic ad tech solution with Rentrak's syndicated solutions like automotive and retailer ratings, allows for greater precision in delivering to clients' specific audience targets."
placemedia, a wholly owned subsidiary of Viamedia, is a fully automated supply side programmatic television platform for linear television. Through aggregation and automation, placemedia provides the ability to target audiences for advertisers, which in turn creates incremental demand on inventory for cable networks, broadcast and MVPDs.
Rentrak's television ratings service is the only fully integrated system of detailed nationwide satellite, telco and cable television viewing information from more than 36 million televisions and Video on Demand viewing from approximately 120 million TVs, including granular information for television stations in all 210 markets projected across the United States.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
Office: (646) 722-1561