Rentrak the leader in precisely measuring movies and TV everywhere, today announced the expansion of its relationship with Nexstar Broadcasting Group, Inc. ("Nexstar") by adding KASW (CW) Phoenix and KLAS (CBS) Las Vegas to its fast-growing client roster of Nexstar-owned or -operated stations.
Phoenix and Las Vegas join a large number of other Nexstar markets, which have signed with Rentrak this year including Des Moines, Bakersfield, Roanoke, Waco, El Paso, Harlingen, Baton Rouge and Shreveport, among others. Rentrak currently provides its services to 78 Nexstar-owned or -operated stations in 46 markets.
"Nexstar was an early supporter of Rentrak and we are very excited that our partnership with them continues to expand," said Steve Walsh, executive vice president of local television for Rentrak. "We look forward to working closely with all of our Nexstar client stations and offering our suite of products to assist in their market specific programming, promotion and audience analysis."
Rentrak's television ratings service is the only fully integrated system of detailed nationwide satellite, telco and cable television viewing information from more than 37 million televisions and Video on Demand viewing from approximately 120 million TVs, including granular information for television stations in all 210 markets projected across the United States.
About Rentrak :
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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Office: (646) 722-1561