Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced an agreement with Lilly Broadcasting to provide local market TV ratings to the Lilly Broadcasting Group including; WSEE (CBS) and WSEE2 (CW) in Erie, Pa. and WENY (ABC) and WENY2 (CBS) in Elmira, N.Y. Lilly Broadcasting will have access to Rentrak's full suite of local services.
"We are excited to be making the switch to Rentrak ratings," said Kevin Lilly, president of Lilly Broadcasting. "With Rentrak, our stations will have a deeper understanding of their viewers with demographic ratings every day of the year. Their Advanced Demographics for automotive and political will play a key part in working with our agency and advertiser partners."
"We welcome Lilly Broadcasting to the Rentrak family," said Steve Walsh, Rentrak's executive vice president of local television.
Rentrak's television ratings service is the only fully integrated system of detailed nationwide satellite, telco and cable television viewing information from more than 31 million TVs in the U.S. and Video on Demand from more than 117 million TVs in the U.S. and Canada, including granular information for television stations in all 210 markets projected across the United States.
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video.
Source : http://www.prnewswire.com