Rentrak, the leader in precisely measuring movies and TV everywhere, today announced that it has signed a TV measurement agreement with WBBZ-TV in Buffalo, N.Y.
With the agreement, WBBZ-TV becomes the first local television station in Buffalo to use Rentrak's massive and passive measurement system, including Rentrak's daily Advanced Demographics ratings. Rentrak will enable the station to demonstrate the value of their audiences and inventory to reach the desired targets of advertisers.
"For us the choice was simple," said Phil Arno, owner of WBBZ-TV. "Rentrak's measurement, with their massive database in Buffalo, will provide our station more utility and opportunities to better serve our advertiser and agency partners. We are proud to be the first station using Rentrak in Buffalo. It is no secret that agencies, advertisers, and many national networks have embraced their massive and passive measurement, making Rentrak a must-have tool to drive our business forward."
"We are happy to welcome WBBZ to the Rentrak family and to establish a new local market with stations using Rentrak," said Rentrak Executive Vice President of Local Television Steve Walsh.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
Office: (646) 722-1561