Rentrak, the leader in precisely measuring movies and TV everywhere, today announced a multi-platform contract with Broad Green Pictures to provide the studio with access to Rentrak's OnDemand Essentials and Digital Download Essentials services, as well as its Dynamic Studio Share and Digital Download Essentials Industry title-level-tracking industry services.
Broad Green Pictures will take advantage of Rentrak's full suite of On Demand and Digital services to gain a cross-platform view of how theatrical titles perform, which will allow them to better position their studio in the competitive landscape.
"As Broad Green Pictures enters the entertainment business, we need to have the aggregated measurement that Rentrak provides to ensure our content meets our consumer needs and business goals," said Broad Green Pictures President, Home Entertainment Steve Nickerson. "With Rentrak's vital performance and title-level competitive industry information, our studio will have a better understanding of the industry as a whole in order to make more timely and accurate decisions in regards to content, acquisitions and marketing."
"We are thrilled to work with Broad Green Pictures," said Rentrak's President of Home Entertainment Marty Graham. "Our On Demand and Digital services underscore the growing trend of studios needing timely measurement."
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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