Rentrak, the leader in precisely measuring movies and TV everywhere, today announced a TV ratings agreement with Crossmedia, an independent full-service media planning and buying agency.
Crossmedia will utilize Rentrak's national and local measurement services to gain a deeper understanding of consumers for its clients. Rentrak will offer Crossmedia advanced analytics to build knowledge of consumer viewing behavior in major U.S. markets.
Crossmedia Co-Founder and President Kamran Asghar said: "Rentrak is a smart alternative to the competition and the sensitivity in its local TV data is greatly assisting in the robustness of our analytics and next generation planning and buying solutions."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 32 million TVs nationwide including granular information for TV stations and cable networks in all 210 local markets.
Crossmedia is an independent full service communications planning and media services agency with offices in New York, Philadelphia, Los Angeles, Dusseldorf, Hamburg and Berlin. The agency is co-owned and led by Kamran Asghar, who was recently named one of Adweek's Media All Stars. The agency was named Ad Age Small Agency of the Year two years in a row (the only media agency ever recognized with this honor) and has also been awarded as Adweek's "New Model Agency." A fully transparent alternative to traditional media agencies, Crossmedia focuses on close collaborations with clients and agency partners, to provide the best in class agile advanced analytics and creativity in media. Current clients include: GNC, White Castle, SodaStream, Madison Square Garden, Whole Foods Market, New Era Caps, NYU Langone Medical Center, KIND Snacks, Viacom, People Magazine and Vita Coco. Crossmedia prides itself on its diversity, strong culture and fun work environment. In fact, if you stop by on a Friday at lunchtime, you will find Crossmedians enjoying in the long-standing "Burger Day" tradition.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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