Rentrak, the leader in precisely measuring movies and TV everywhere, today announced TV ratings and Video on Demand measurement agreements with Game Show Network (GSN).
"GSN consistently ranks within the top 25 percent of all broadcast and cable networks and Rentrak ratings information provides us the ability to highlight the unique quality of our audience," said GSN's Vice President, Research Strategy Michael Michell. "Rentrak's granular TV measurement service will play a key role in supporting our research needs across the board."
"We are excited to have GSN subscribe to our TV services and we look forward to helping them advance their business," said Rentrak's President of National Television Chris Wilson.
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information from more than 30 million TVs, and Video on Demand viewing from more than 117 million TVs in the U.S. and Canada, including granular information for TV stations in all 210 local markets projected to the U.S. population.
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video.
Source : http://finance.yahoo.com