Industry Press Releases

Rightside(R) introduces two new domain extensions -- .LIVE and .STUDIO

Thursday, Oct 29, 2015
Pressreleases

Rightside® a leading provider of domain name services that advance the way businesses and individuals define and present themselves online, today announced the introduction of .LIVE and .STUDIO, the latest in the company's family of new domain extensions that are redefining the way people interact with the Internet.

Already, several global brands including 20th Century Fox, Absolut, Amazon, Dreamworks, Entrepreneur Media, Marvel, Major League Baseball, Microsoft, Oracle, Paramount, SoulCycle Inc., Twitch, Universal Music, and Warner Brothers have recognized the incredible branding potential and registered their own .LIVE and .STUDIO domain names.

"Advancing the market for domain names is what drives all of our efforts, so we are very excited to continue the expansion of the Internet's domain name portfolio with the launch of .LIVE and .STUDIO," says Taryn Naidu, Rightside's CEO. "Domain names are powerful discovery tools, and by taking advantage of these new personalized domain names, brands are able to re-establish, re-invigorate and reinforce their credibility, which is the most valuable business asset in the world."

.LIVE--Driving Digital Discovery

.LIVE is a powerful marketing tool for anyone who delivers in-the-moment experiences on the Internet or in the physical world. .LIVE is especially relevant today because the innovative Internet has recently added new digital dimension to the term "real-time" with its live, immediate, unfiltered, and in-the-moment video streaming capabilities. This breakthrough, which is taking hold on both mobile and non-mobile platforms, is gaining immense popularity with the rise of live streaming platforms such as Meerkat and Twitter's Periscope.

"With hundreds of Nitro Circus Live shows across the globe, we spend a significant amount of money in event marketing where the call to action is nitrocircus.com/tour," said Michael Cowan, Senior Vice President and Global Head of Digital at Nitro Circus. "The ability to use www.nitrocircus.live not only simplifies the message, but also our brand and our URL are now the same which is fantastic."

Adds Jeff Pollack, Chairman and CEO of Pollack Media Group, "New domain extensions have become essential tools. .LIVE is an exciting new domain extension that will resonate in the rapidly evolving digital marketplace."

.STUDIO--Helping to Deliver Professional Success Online

.STUDIO is the perfect digital space for celebrating businesses dedicated to transformation and creation, spaces where people hone their skills and become their best selves.

"A studio isn't just a physical space," says Naidu. "It's also a mind, heart, and soul space--a place for personal growth and transformation; a place to reach new and expanded creative horizons; and a place that enables us to become our very best selves. The marketing challenge is taking these physical spaces and helping those who own them achieve professional success online, and that's just what the new .STUDIO domain extension does. We're very excited about the possibilities that this tool offers."

Driving a Branded Navigation Strategy

Rightside believes that the vast majority of companies and consumers are much better off using a series of new domain name extensions like .LIVE, .SOCIAL, .ROCKS, .VIDEO, and .NEWS as part of a "branded navigation" strategy.

"Our view," says Naidu, "is that having multiple domain names expands brand marketing power, presence and performance while sharpening brand and digital marketing precision."

Branded navigation is made possible by a complementary domain strategy, utilizing a new web address for each section of a website or profile on third party social platforms. That way, customers can navigate to individual pages and profiles using a single web address with none of the complicated and difficult-to-remember backslashes. It's a simple, flexible, pinpoint-control tool that makes it easier for marketers to connect target audiences with their content -- regardless of where the content is, or how small the device screen is.

About Rightside

Rightside® inspires and delivers new possibilities for consumers and businesses to define and present themselves online. The company, with its affiliates, is a leading provider of domain name services, offering one of the industry's most comprehensive platforms for the discovery, registration, usage, and monetization of domain names. In addition to being a new gTLD registry operator, Rightside is home to some of the most admired brands in the industry, including eNom and Name.com. Headquartered in Kirkland, WA, Rightside has offices in North America, Europe, and Australia.

 

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