Industry Press Releases

Saigon Broadcasting Television Network (SBTN) Teams Up With Muckleshoot Casino for Lunar New Year Promotion

Thursday, Feb 19, 2015
Pressreleases

Muckleshoot Casino, the Northwest's largest gaming operation today announced a ground-breaking partnership with Saigon Broadcasting Television Network (SBTN), a 24-hour Vietnamese language television network available on Channel 248 on Xfinity TV in Western Washington.  SBTN is also available on other providers in Western Washington including DirecTV.

Through this partnership, SBTN is airing Vietnamese language television commercials each month to attract more Vietnamese customers to Muckleshoot Casino, located in Auburn, Washington, just Southeast of Seattle.  In celebration of Lunar New Year, Muckleshoot Casino is offering two special chances for consumers to win big at Muckleshoot Casino.  Every Thursday in February, customers have the chance to win up to $50,000 from 3-7pm inside the casino.  The Vietnamese version of the commercial promoting this special offer is available on www.sbtn.tv.

In addition, a Vietnamese mailer was sent to over 12,000 Western Washington homes which is good for an SBTN lucky red envelope stuffed with $8, $88, or $888.  The SBTN special limited edition lucky red envelopes are available through the Players Club desk inside Muckleshoot Casino.  This offer is only available to the recipients of the direct mail piece, which arrived in select homes the first week of February.  Recipients are reminded to bring their limited edition direct mail piece into Muckleshoot Casino today through Friday, February 18-20, to redeem it for their lucky envelope, while supplies last.

Annie Fowler, Advertising Manager, Muckleshoot Casino says "This is the first promotional partnership with SBTN and we are so excited to attract more members of the Vietnamese community to come celebrate Tet with us.  We hope that we can become a new entertainment destination during the Year of the Goat."

About International Media Distribution
International Media Distribution (IMD) has been a leading provider of in-language programming in the U.S. for nearly two decades. IMD represents over 35 TV services with content from a variety of international sources: ABP News (Hindi), Antenna Satellite (Greek), ART (Arabic), ATV (Cantonese), CCTV-4 (Chinese), CTI-Zhong Tian Channel (Chinese), Channel One Russia, Dom Kino (Russian), DW Amerika (German), Eros Now (Hindi), Filipino On Demand (Tagalog), Life OK (Hindi), Lifestyle Network (English/Tagalog) Mediaset Italia (Italian), Muzika Pervogo (Russian), Myx TV (English), Phoenix InfoNews (Chinese), Phoenix North America Chinese Channel (Chinese), Rai Italia (Italian), RAI News (Italian), RAI Premium (Italian), RTN (Russian), SBTN (Vietnamese), STAR India GOLD (Hindi), STAR India PLUS (Hindi), TFC (Filipino), Tivi5Monde (French), TV Asia (Hindi), TV JAPAN (Japanese), TV JAPAN HD (Japanese), TV JAPAN ON DEMAND (Japanese), TVK (Korean), TVK2 (Korean), TVK-Pop On Demand (Korean), TV5MONDE (French), TV5MONDE Cinema On Demand (French), VIJAY (Tamil) and Vremya (Russian).

International Media Distribution is an NBCUniversal company.

About Muckleshoot Casino
Muckleshoot Casino opened in April 1995 in a 13,000 square-foot tent offering 31 table games, pull-tabs, off-track betting and a café. Over the next 20 years, a series of successful expansions created what today is a 340,000 square foot casino that offers gaming, entertainment and dining unparalleled. The Biggest and Best in the Northwest.

 

Source:http://www.prnewswire.com/

Other Press Releases