CenturyLink, Inc. (NYSE: CTL) today announced that it has secured an endorsement agreement with Luke Willson, a tight end for the Seattle Seahawks.
As part of the agreement, Willson will appear in local television and radio commercials as well as in online, print and social media promotions. The campaign, focused on the theme "Home Team, Home Connection," will highlight CenturyLink's interactive TV service, Prism® TV, in Seattle. CenturyLink Prism TV http://www.centurylinkquote.com/prism-tv is an interactive TV service delivered through CenturyLink's fiber optic network. Prism TV is an alternative to cable and satellite services, providing customers with advanced features and the latest in entertainment technology.
"I couldn't be more excited to join forces with CenturyLink to create excitement with our fans for our upcoming Seattle Seahawks season," said Willson.
Willson was drafted by the Seahawks in 2013. He set career highs with 22 receptions, 362 yards, three touchdowns and an 80-yard touchdown reception in 2014. Willson started seven of 14 games played in 2015, recording 17 receptions for 213 yards and one touchdown. He is in his fourth season with the Seattle Seahawks.
"Luke Willson is a fan favorite and we're very excited to have him on board to help promote our Prism TV service offering as well as build momentum for the upcoming Seattle Seahawks season," said Sue Anderson, CenturyLink's vice president of operations for Washington. "We are pleased to partner with him and help elevate the fan experience as well as further promote our community programs such as the CenturyLink High School Athlete of the Week."
The CenturyLink High School Athlete of the Week program, presented in partnership with the Seattle Seahawks, will launch in September. Each week, the Seahawks and CenturyLink will feature a Washington state high school sports athlete, recognizing him or her for outstanding performance both on and off the field.
More about Prism TV
Advanced features offered by Prism TV include a wireless set-top box, whole-home DVR, a mobile app for watching programming at home or on the go, an extensive video on demand library and an app center for accessing social network sites. In addition, Prism TV offers a large selection of sports programming packages, including channels like the NFL Network, Pac-12 Network, Fox Sports North and SEC Network, as well as premium mobile content from HBO GO®, MAX GO®, STARZ Play and SHOWTIME Anytime®.
Customers who want to learn more about Prism TV can visit one of the Puget Sound area retail stores, including the Seattle location, just off 85th in the Greenwood neighborhood, or in Bellevue on NE 10th St. Customers also can visit www.seeprismtv.com.
CenturyLink (NYSE: CTL) is a global communications, hosting, cloud and IT services company enabling millions of customers to transform their businesses and their lives through innovative technology solutions. CenturyLink offers network and data systems management, Big Data analytics and IT consulting, and operates more than 55 data centers in North America, Europe and Asia. The company provides broadband, voice, video, data and managed services over a robust 250,000-route-mile U.S. fiber network and a 300,000-route-mile international transport network. Visit CenturyLink for more information.
Source : prnewswire.com