Seven Bucks Productions co-founded by Dwayne Johnson and Dany Garcia and Emmy-award winning production company, Left/Right (Bravo's Odd Mom Out and VH1's Mob Wives) announced their partnership today with the esteemed sports agency Athletes First to produce an untitled docu-series. The series will document college football players and their intense preparation for the NFL Draft. The players and agents experience a grueling four-month sojourn which is both physically and emotionally draining as they battle through All-Star games, the NFL Combine, Pro Day workouts and non-stop training in an all-out-effort to achieve their dreams of being drafted by an NFL team. While all the aspiring players go through the same battery of tests and tryouts on the way to the NFL, each individual's path has its own personal victories and defeats all of which unfold to tell a very compelling and human story. The docu-series will shadow fifteen young men as they embark on this emotional and unpredictable journey towards their NFL dreams.
"As a former high school All-American football player and collegiate National Champion at University of Miami, I know how determined and relentlessly hard these athletes work and we're inspired to share their stories. This series will show the commitment and heart required to achieve your dreams," said Johnson. "We're excited for our audiences to experience this level of story telling at such a critical time in these athletes' lives. Raw, passionate and honest, the docu-series aligns perfectly with our Seven Bucks brand ethos and mission," Garcia stated.
"It is a true honor to work with partners of this caliber on such a great project. Dwayne, Dany, Seven Bucks and Athletes First are the best at what they do — we are happy to be in the mix," said Banks Tarver, Co-Founder and Co-President of Left/Right.
"Athletes First is thrilled to partner with Seven Bucks Productions and Left/Right to document the hard work and dedication that our rookies go through as they transition from college to the NFL. Having witnessed this inspirational journey over a hundred times, we're honored to partner with people who know what it takes to tell this story the right way," said Ryan Williams, Partner and Vice President of Marketing at Athletes First.
The announcement follows a successful line up for Seven Bucks Productions and Left/Right with the season two renewals of HBO's Ballers and Bravo's Odd Mom Out. Athletes First also garnered acclaim this year with four clients receiving first round NFL draft picks. The action-packed, dramatic new series aligns with Seven Bucks Productions' commitment to strong storytelling and Left/Right's ability to produce an eclectic mix of content.
About Seven Bucks Productions
Co-founded by Dwayne Johnson and producing partner Dany Garcia, Seven Bucks Productions is a multi-platform production company pioneering original content for television, film, emerging technologies, and digital networks. Crossing all entertainment verticals, Seven Bucks Productions creates innovative content rooted in authenticity, strong storytelling, and passion.
Seven Bucks Productions has an ever-expanding slate including tent-pole movies such as Paramount's Baywatch, New Line Cinema's Central Intelligence and Shazam, Universal's The Janson Directive and Dreamworks' Alpha Squad Seven. The company also produces original television programming including TNT's The Hero and Wake Up Call, HBO's Ballers, and Spike TV's Rock the Troops (2016).
In 1995, Johnson started his career in entertainment with just $7 in his pocket and has since become one of the world's top-grossing actors with global box office revenue exceeding $5 billion. Garcia began her career in finance with Merrill Lynch Pierce Fenner & Smith before founding a private wealth management firm and most recently, her talent and media firm, The Garcia Companies.
LEFT/RIGHT has produced hundreds of hours of television in an extraordinarily eclectic mix of genres ranging from hard-hitting documentaries to side-splitting docu-series, single-camera sitcoms to multi-camera melodramas, and everything in between. Past and present projects range from This American Life (Showtime), the Emmy Award-winning television adaptation of the popular public radio show…to Mob Wives (VH1), the hit series about a group of women who are married to the mob…to Small Town Security (AMC), the surreal and stranger-than-fiction comedy series about a private security business like no other. Our scripted productions include the comedies Odd Mom Out (Bravo) and Donny! (USA). The company's documentary unit produces features and specials for networks such as PBS, History, Discovery, and many others. Our shows have been nominated for over a dozen Emmy Awards and have won multiple awards, including the Emmy for Best Nonfiction Series. Left/Right is part of the Red Arrow Entertainment Group, an international production and distribution company. For more information, visit www.leftright.tv.
About Athletes First
Athletes First is a full-service agency representing National Football League (NFL) players, NFL and college coaches, athletes in other sports and other sports-related clients, including broadcasters, for contract negotiations, marketing/commercial endorsements and other client services. The agency was founded in 2001 in Orange County, California and also has offices in Kentucky, Texas and Wisconsin.
Forbes Magazine listed Athletes First as the eighth most valuable sports agency in the world and the most valuable (tied) football agency. Athletes First has more NFL clients than any other management-owned representation agency and boasts a client list featuring some of the NFL's most respected players such as reigning NFL MVP Aaron Rodgers, Clay Matthews, Carson Palmer, Earl Thomas, Von Miller and Jamaal Charles. The agency also represents many of the NFL's brightest future stars, with four first-round selections and 15 total players chosen in last year's NFL Draft alone. In addition to its star-studded NFL clientele, Athletes First also represents broadcasters Steve Young, Ray Lewis and Trent Dilfer as well as NFL head coaches Chip Kelly and Jason Garrett.
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