SiriusXM and YouTube today announced the launch of a new weekly radio feature highlighting a trending country song based on YouTube viewership data. The "YouTube Country Spotlight" will air on SiriusXM's The Highway channel as part of the channel's weekly On The Horizon show. This is the latest example of the shared goal of SiriusXM and YouTube to support emerging new music from developing artists.
Kane Brown's "Used to Love You Sober" will be the first song featured on SiriusXM's "YouTube Country Spotlight."
"YouTube's work with SiriusXM is helping even more artists reach even more fans. Starting the new YouTube Country Spotlight is a key way for us to raise the profile of our growing community of country music artists", says Vivien Lewit, Global Head of Artist Relations, YouTube.
"Collaborating with YouTube to offer SiriusXM listeners a country music feature based on YouTube data is a logical next step that builds on the great response to 'The YouTube 15' show on our SiriusXM Hits 1 channel, and the 'YouTube EDM 15' show on our BPM dance music channel," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "We are thrilled to team up once again with YouTube to launch this all new feature that highlights an emerging country song each week from the world's largest music video platform."
The "YouTube Country Spotlight" launches on Saturday, November 21 during On the Horizon, SiriusXM's weekly radio show featuring host Buzz Brainard playing the next big hits in country music. On the Horizon airs on Saturdays at 12:00 pm, and rebroadcast on Saturdays at noon, 7:00 pm, 11:00 pm and Sundays at 4:00 am, 8:00 am, 12:00 pm, 4:00 pm, and 8:00 pm (all times Eastern) on The Highway, channel 56, and through the SiriusXM App on smartphones and other connected devices, as well as at http://www.siriusxm.com/streaming.
The Highway plays new country music. Listeners will hear music from Eric Church, Miranda Lambert, Jason Aldean, Blake Shelton, Luke Bryan and Carrie Underwood.
About SiriusXM :
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest radio broadcaster measured by revenue and has 29 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment, and a wide-range of Latin music, sports and talk programming. SiriusXM is available in vehicles from every major car company in the U.S. and on smartphones and other connected devices as well as online at siriusxm.com. SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. SiriusXM also provides premium traffic, weather, data and information services for subscribers in cars, trucks, and RVs through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™. SiriusXM delivers critical weather, data and information services to aircraft and boats through SiriusXM Aviation, SiriusXM Marine™, Sirius Marine Weather, XMWX Aviation™, XMWX Weather, and XMWX Marine™. In addition, SiriusXM Music for Business provides commercial-free music to a variety of businesses. SiriusXM holds a minority interest in SiriusXM Canada which has more than 2.6 million subscribers. SiriusXM is also a leading provider of connected vehicles services to major automakers, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.
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