Industry Press Releases

SITO Mobile Unveils Latest Platform Enhancement to Optimize Campaign Performance

Wednesday, Jul 01, 2015

SITO Mobile Ltd., a leading mobile engagement platform provider, announced today that it has upgraded its mobile ad platform to the new OpenRTB 2.3 ad spec and has become the first Millennial Media, Inc. (MM) partner to accept Deal ID. Deal ID is a unique targeting capability that enables buyers such as SITO Mobile to easily identify inventory specially curated for high performance, unique demographics, content categories and more. SITO Mobile looks to use this new targeting feature to enhance brand safety parameters and increase inventory performance for campaigns that have a particular event focus (such as Mother's Day).  The upgrade also enables SITO to address specific verticals such as Health and Beauty, to expand the reach and performance for advertisers with concerns around inventory availability and quality ad traffic.  

Jerry Hug, CEO of SITO Mobile, noted, "This upgrade is consistent with our vision to continually integrate leading edge technology in order to offer the latest advantages on our platform. The heart of the Company's business is to help brands and retailers build one-to-one relationships with consumers and Deal ID will be crucial to this goal.  It will allow us to focus our bidding to environments with premium and relevant inventory, increasing our performance and allowing us to have unified pricing among selected verticals and prioritized inventory at bulk."

Jon Lowen, EVP, Operations & Product Development added, "Deal IDs, and the private marketplaces (PMPs) they power, are delivering the next level of efficiency, control and targeting for buyers and the advertisers they represent.  Delivering inventory via a Deal ID or setting up a PMP provides SITO Mobile the opportunity to obtain first-look advantage to highly desirable impressions and to gain access to additional data or inventory not available in the open exchange."

About SITO Mobile Ltd.

SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty, and ultimately sales. For more information visit

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, our reliance on brand owners and wireless carriers, the possible need for additional capital as well other risks identified in our filings with the SEC. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor and Media Relations:
Robert Haag
IRTH Communications

Other Press Releases