For the first time in Convention history, the traditional Radio Talk Show Row is being expanded into the new Media Row, a creative space for members of the media and Republican messengers that includes all media platforms.
Since 2012, the way that news is produced and consumed has changed drastically. In an effort to recognize this unique change, the Republican National Convention has designed a one-of-a-kind space in a way that will provide Convention surrogates with an opportunity to spread their message across all platforms in a short amount of time. We are excited to offer national, regional, digital, social, and radio the opportunity to interact with Convention surrogates allowing our party to reach new audiences than we have before. That GOP official doing a television interview can now go to the next booth for radio, YouTube or other media platforms. The layout has been organized in such a way that it is not only encouraged for surrogates to engage with multiple platforms, but it is also convenient for everyone participating in the Convention.
Not only has the purpose of the space been redesigned, but the look and feel have also been changed. We transformed a parking garage into an innovative media hub. Every inch of Media Row is camera ready at any moment. Windows have been replaced to allow more natural light, carpet has been laid, light fixtures have been replaced, and paneling has been customized to fit the theme of RNC in CLE. This around-the-clock space has been built and designed for maximum Convention coverage for surrogates and media who operate 24/7 to deliver news to Americans watching the Convention activity from across the country.
"We have seen an immense amount of changes in news consumption since 2012, and Media Row will help us engage these new media platforms in unique ways," said Convention Director of Communications Kirsten Kukowski. "This is the only space of its kind in 2016 and we are very proud to share our message with national, regional, local, and social media outlets around the clock during the week of Convention. The goal is that no matter the channel, beginning July 17, RNC in CLE will be available everywhere."
Check out the time lapse video of Media Row's construction here.
Paid for by the Committee on Arrangements for the 2016 Republican National Convention. Not authorized by any candidate or candidate's committee.
Source : prnewswire.com