Targeted Victory today announced a major update to its Audience Based Television Buying tool within Targeted Engagement, their self-service programmatic advertising platform serving all screens. The upgrade gives advertisers more control over their television buys than ever before. By combining Targeted Engagement's offline political data with set top box viewing data, the tool maximizes impressions to target audiences in the most cost effective way.
The Audience Based Television Buying update provides infinite optimizations, and introduces the ability for advertisers to customize their television buys by adjusting the media market mix, broadcast/cable mix, time of day or even network.
"When we initially released the audience based television buying tool, our mission was to use technology to bring transparency and accessibility to television media buying for campaigns of all sizes," said Michael Beach, co-founder of Targeted Victory. "With this latest update, we've taken that transparency and accessibility to an entirely new level, giving political advertisers the tools and data they need to execute the most efficient and effective television buys possible."
About Targeted Victory
Targeted Victory is an audience driven technology company focusing on digital strategy and media buying across all screens. Our staff provides an innovative mix of technology solutions, strategy, and analytics, with a creative streak and an entrepreneurial spirit that shows in the work we do. We provide complete, end-to-end solutions to our clients. We have collectively raised our clients more than $265 million in online fundraising, managed over $170 million in online advertising, placed more than 11,000 social media campaigns, built social network audiences of over 30 million people, had over 65 million visitors to our sites and sent more than 1.75 billion emails.