TuneIn, the world's largest audio network, today announced a groundbreaking partnership with Red Bull Music Academy that brings its newly relaunched streaming platform, RBMA Radio, to TuneIn's millions of monthly active users.
TuneIn's formidable reach and innovative listener targeting complements the cutting-edge music programming that Red Bull Music Academy has brought to the industry for nearly two decades. The partnership works to build a lasting audience for lovers of exclusive music, live performances, and in-depth conversations with artists from around the world.
"Red Bull Music Academy's dedication to artist development through surfacing emerging genres and global music scenes is unmatched," said Charles Raggio, Senior Director of Artist Partnerships and Branded Content for TuneIn. "We strategized this partnership with their teams over the course of a year and could not be more excited to help distribute RBMA Radio and its world-class music and culture content to TuneIn's audience."
Starting today, TuneIn users in the U.S. and Canada have access to RBMA Radio, a 24/7 station with programming from six continents. The team behind RBMA Radio searches the world to find the greatest music and seeks out stories that challenge, entertain, and inspire in equal measure. From hip-hop to house to brand-new sounds and styles, RBMA Radio celebrates the best in music and culture with an eclectic mix of music and artist features.
Following the launch of RBMA Radio on TuneIn, RBMA Radio will be broadcasting live from pop-up stations in Atlanta from August 15 – 20, and Montreal from September 25 – October 28 in conjunction with the annual Red Bull Music Academy. A complete list of artists selected to participate in this year's Academy can be found here.
Said Red Bull Music Academy co-founder Many Ameri: "RBMA Radio is a trusted source for music you didn't even know you were looking for, and TuneIn is the place to go for listeners who want to discover music that's new to them."
The special shows from RBMA Radio's upcoming local activation in Atlanta that will be streamed on RBMA Radio's TuneIn station include:
Broadcasting Live from Atlanta • August 15 – 20
• August 15, 2016 at 7:00PM EDT: Roundtable conversation and DJ sets from DJ Drama and Don Cannon.
• Conversation with Sleepy Brown (August 16, 2016 at 7:00PM EDT) and first-ever full live performance of Sleepy's Theme – The Vinyl Room (August 17, 2016 at 8:00PM EDT).
• August 20, 2016 at 10:00PM EDT: United States of Bass featuring performances by Big Freedia (live), Mr. Collipark, DJ Toomp, DJ Funk, and more.
Red Bull Music Academy is just the latest in a long list of first-class media brands spanning music, sports, news and talk that have chosen to partner with TuneIn, taking advantage of its massive reach to a global audience.
TuneIn is the most popular way to listen to streaming audio from around the world. With more than 60 million monthly active users, TuneIn lets people listen to the world's sports, news, talk, and music from wherever they are. TuneIn has over 100,000 radio stations and more than 5.7 million on-demand programs stemming from every continent, and is available for free across many connected devices. TuneIn Premium lets subscribers listen to the NFL, MLB, NBA, over 40k audiobooks, and commercial-free music stations. TuneIn has venture funding from Comcast Ventures, IVP, Sequoia Capital, Google Ventures, General Catalyst Partners, and Icon Ventures, and is headquartered in San Francisco, California.
About RBMA Radio
Since its first broadcast in 2005, RBMA Radio has grown into one of the world's largest and most reliable sources of pioneering music, offering an unrivaled selection of exclusive mixes, documentaries, and live recordings from leading club nights and festivals around the world, plus interviews with the great musical thinkers of our time. RBMA Radio is now a 24/7 linear channel that broadcasts under the mandate: You need to hear this. We play only what deserves to be heard and bring you exclusive stories you won't find anywhere else. We can't promise you'll like it, but we know you'll respect it.
About Red Bull Music Academy
The Red Bull Music Academy is a global music institution committed to fostering creativity in music. We celebrate music, its culture, and the transformative minds behind it. Begun in 1998, the Academy has taken the core principles that underlie its annual workshop for selected participants and applied this curatorial approach to events, lectures, and citywide festivals throughout the year. The 18th edition of the Red Bull Music Academy will take place in Montreal September 24 – October 28, 2016, bringing together 70 carefully selected producers, vocalists, beatmakers, instrumentalists, and DJs from around the world.
Source : prnewswire.com