Rentrak, the leader in precisely measuring movies and TV everywhere, today announced an agreement with Turner Broadcasting around Rentrak Advanced Demographics that will power data for select advertisers around Turner's suite of advanced advertising products.
This agreement, an expansion to an ongoing relationship between the two companies, includes Turner Targeting NOW and AudienceNOW, advanced advertising products designed to optimize audience delivery to an advertiser's specific marketing targets, moving away from traditional age and gender-based guarantees.
"We are motivated to continue our investment in advanced measurement solutions for our advertising partners," said Dan Aversano, senior vice president of client and consumer insights, Turner Ad Sales. "As we power those relationships with data agnostic product offerings, this agreement with Rentrak complements those efforts and is our first non-age and gender guaranteed media campaign."
"We look forward to expanding our partnership with Turner Broadcasting and powering its cutting edge audience services," said Rentrak's SVP of National Television Sales, Carol Hinnant. "Rentrak has emerged as integral currency in buying and selling media."
Rentrak's television ratings service is the only fully integrated system of detailed nationwide satellite, telco and cable television viewing information from more than 36 million televisions and Video on Demand viewing from approximately 120 million TVs, including granular information for television stations in all 210 markets projected across the United States.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
Office: (646) 722-1561
Contact for Turner Broadcasting:
Office: (212) 275-6752