Industry Press Releases

U.S. Census Bureau Daily Feature for June 25: Living Color

Sunday, Jun 26, 2016

Following is the daily "Profile America" feature from the U.S. Census Bureau:


Profile America — Saturday, June 25th. Today is the anniversary of the first color television broadcast. In 1951, CBS transmitted the appropriately named program "Premiere" from New York City and through stations in Washington, Baltimore and Philadelphia. By the end of 1957, while nearly 39 million U.S. households had TV sets, only 150,000 were color units. Sales of color sets caught up with those of black and white sets around 1970. Shortly thereafter, American consumers began preferring foreign manufactured sets, and in 1995, the last major domestic brand was sold to a Korean firm. What little receiver manufacturing remains is a $52 million dollar a year business in the U.S. You can find current data on the country's economy by downloading the 'America's Economy' mobile application at

First broadcast/accessed 4/15/2016:
First color sets and sales/accessed 4/15/2016:
U.S. household TVs: Historical Statistics of the United States: Colonial Times to 1970, p. 796
Last major U.S. brand sold off/accessed 4/15/2016:
Television receiver manufacturing/NAICS 3343102:

Profile America is produced by the Center for New Media and Promotion of the U.S. Census Bureau. These daily features are available as produced segments, ready to air, on the Internet at (look for "Audio" in the "Library" pull-down menu).


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