Industry Press Releases

Univision And Eventus Announce Dates For The Premios Juventud VIP Tour With Unilever As Official Sponsor

Wednesday, Jun 08, 2016

Univision and Eventus today announced the dates and lineup of the artists who will headline the 2016 Premios Juventud VIP Tour (PJ VIP Tour), with Unilever® as official sponsor, a series of private concerts with performances by today's leading Latin music stars, including past Premios Juventud nominees and winners. Paving the way to the 2016 Premios Juventud Awards Show, which will air on the Univision Network on Thursday, July 14th, the PJ VIP Tour will make stops in Miami, Los Angeles and Dallas.

"The Premios Juventud VIP Tour is a way for fans to get up close and personal with their favorite stars before the big show in July," said Keith Turner, President of Advertising Sales and Marketing, Univision Communications, Inc. "We are pleased once again to bring this fantastic experience to our audience."

Unilever's Personal Care brands are celebrating the diversity and style of U.S. Hispanics with the #100PorCientoTu campaign that promotes self-expression and individuality. To continue to celebrate Latino's passion for music and style #100PorCientoTu is partnering with Univision's Premios Juventud VIP Tour to bring the show to your city.

The schedule and lineup for the PJ VIP Tour is as follows:

  •  Miami – Wednesday, June 8th featuring Wisin and CNCO.
  •  Los Angeles – Thursday, June 16th featuring Noel Torres, Adriel Favela, Jonatan Sanchez and Helen Ochoa
  •  Dallas – Thursday, June 23rd featuring Luis Coronel

"Eight years ago, we set out to celebrate Hispanic youth by connecting fans, artists and brands in the spirit of the Premios Juventud Awards, and thanks to our sponsors and fans across the country that is exactly what we have achieved with the PJ VIP Tour," said Debbie Aguiar, President of Eventus.  "Eventus and Univision continue to identify & book the hottest young artists, bringing them face to face with their fans, and this year we are excited to bring the tour to our fans in Dallas for the first time as we expand the experience."

Premios Juventud is Univision Network's youth awards show celebrating music, sports, fashion, movies and pop culture. Last year, the 12th annual edition of "Premios Juventud" youth awards show, which featured international superstar Enrique Iglesias and Mexican regional music superstar Luis Coronel as the biggest winners of the night, reached 8.1 million Total Viewers 2+ who tuned in to all or part of the live simulcast airing on Univision and Galavisión.  This marks the third consecutive year that Univision ranks as the No. 1 broadcast network on "Premios Juventud" night among Adults 18-49 and the eighth consecutive year among both Adults 18-34 and Persons 12-34.

In 2015, "Premios Juventud" delivered outstanding social engagement, ranking as:

  •  Most social awards show and red carpet program of all time on Univision in terms of engagement (Tweets per unique).
  •  No. 2 program in the Nielsen Twitter TV Ratings (NTTR) Daily Top Five Series and Specials list in terms of unique audience on Twitter.
  •  No. 1 awards show thus far in 2015 across all English and Spanish language broadcast and cable networks in terms of engagement (Tweets per unique), beating the "Grammy," "The Oscars" and the "Golden Globes" awards.
  •  No. 1 red carpet show thus far in 2015 during early fringe across all English and Spanish language broadcast and cable networks in terms of engagement (Tweets per unique).
  •  No. 1 and No. 2 programs, respectively, across all English and Spanish language broadcast networks that day in terms of Twitter unique authors.
  •  No. 1 network that day across all English and Spanish language broadcast networks in terms of unique authors and Tweets beating CBS, NBC, FOX and ABC.

For continuous coverage of Premios Juventud award show, visit For chances to win tickets to the PJ VIP Tour in your hometown, visit And follow @PJVIP_Tour and #PJVIPTour for the most up-to-date information and content.

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the leading networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country  available in  approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas,  ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including, the most visited Spanish-language website among U.S. Hispanics, Univision Now, a direct to consumer video service, Uforia, a music application featuring multimedia music content, The Root, the leading online news, opinion, and culture destination for African-Americans and a stake in The Onion, the nation's leading comedy and news satire brand; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI's assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for Fusion, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit

About Eventus                                             
Eventus is an experiential, sports, entertainment, and shopper marketing company focused on connecting brands with consumers. Eventus operates distinct business units focused on delivering innovative event properties, media properties, and integrated promotional programs targeting the multicultural markets.  The company is headquartered in Miami with offices in major cities across the United States.  For more information on Eventus, please visit

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.

Unilever's Sustainable Living Plan (USLP) commits to:

  •  Decoupling growth from environmental impact.
  •  Helping more than a billion people take action to improve their health and well-being.
  •  Enhancing the livelihoods of millions of people by 2020.

Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.


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