Viamedia, the television industry's largest independent cable TV ad management company, announced today that it has added four markets – Seattle; Minneapolis; Portland, Oregon; and Salt Lake City – to its recently renewed agreement with CenturyLink. All are within the top 35 television designated market areas (DMAs); Minneapolis and Salt Lake represent new markets for Viamedia.
The expansion follows the October 2015 renewal of Viamedia's agreement to continue to represent the advertising sales for CenturyLink Prism® TV in multiple markets around the country. The agreement renewal added Denver, one of the top 20 DMAs. Viamedia now serves CenturyLink in 15 markets.
"Prism TV, CenturyLink's interactive TV service, provides its customers with advanced features and the latest in entertainment technology," said Viamedia CEO Mark Lieberman. "We are excited to add four major CenturyLink markets to our existing relationship."
Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for nearly one million spots per day on behalf of over 7,500 advertisers. The company specializes in selling advertising on behalf of 60 U.S. cable and telecommunications service providers, utility companies and municipalities, and employs approximately 380 people across the country. The company also operates placemedia, a programmatic data-driven TV ad platform, which aggregates ad inventory from Viamedia, major MVPDs and 30 national cable networks across 210 DMAs. For more information, please visit www.viamediatv.com and www.placemedia.com.
Source : prnewswire.com/