Viamedia, the television industry's largest independent cable TV ad management company, announced today that it has reached an agreement with Harlan Community Television to represent advertising sales for the company's video services throughout the Knoxville designated market area (DMA).
The partnership with Harlan Community Television, based in Harlan, KY, adds to Viamedia's growing footprint in the area, where the company already works with 15 video service providers. Viamedia currently serves ads for 11 other cable operators across Kentucky, as well as four operators in the Tennessee market.
"The addition of Harlan Community Television into our existing network of partners is a win not only for Viamedia, but also the small local business advertisers across Kentucky and Tennessee," said Viamedia CEO Mark Lieberman. "By expanding our footprint in these markets, we're able to offer these local businesses the most comprehensive solution to date for their TV advertising needs, giving these businesses the voice they need to engage with their consumers."
"Partnering with Viamedia to sell our advertising spots was an easy decision," said Mark Lawrence, Vice-President at Harlan Community Television, Inc. "Harlan Community Television will surely benefit from the unparalleled services Viamedia provides, and the company shares our same appreciation for small local business – something we hold close to heart."
Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for more than 1.2 million 15 and 30-second spots per day on behalf of 10,000 advertisers. The company specializes in selling advertising on behalf of almost 60 U.S. cable and telecommunications service providers, utility companies and municipalities, and employs over 400 people across the country. For more information, please visit www.viamediatv.com.
About Harlan Community Television
Established in 1953 by Charles Hale, Harlan Community Television has been the "Able Cable System" for over 60 years. The company maintains a commitment to quality and service and a dedication to keep up with the current trends in this ever-changing industry. The company offers television, internet and telephone services throughout Kentucky. For more information, please visit www.harlanonline.net.