Industry Press Releases

Viamedia Vertical Targeting Powered By Rentrak Advanced Demographics Drives Ad Sales

Tuesday, Aug 18, 2015

Rentrak, the leader in precisely measuring movies and TV everywhere, and Viamedia, the most successful and sought after independent cable TV outsource company for local, regional and national advertising, programmatic and ad tech solutions, have announced dramatically increasing sales and new clients through the use of Rentrak's automotive segmentation, which provides advanced demographic targeting.

Using Rentrak's TV currency combined with IHS Polk automotive data, for example, Viamedia has been able to provide advertisers with the opportunity to more precisely target new buyers, cross shoppers and automotive buyers by make, model and other characteristics. In the past year, Viamedia has increased its automotive client base by 20% with a 17% increase in revenue.

"After two quarters, we have seen significant results by leveraging Rentrak's massive and passive TV measurement footprint to help support our 300-plus sales force with smarter, more targeted intelligence in automotive and other segments," said Viamedia President & CEO, Mark Lieberman. "It has been a key differentiator in the more than 70 markets in which Viamedia operates nationwide, and for the 1.2 million 30-second commercials a day we manage and distribute."

Rentrak automotive data not only matches specific automobile makes and models with a cable network's viewers, but also link these automotive prospects by standard day part. Added Lieberman, "Our clients are both network and day part focused, which we can address with the rich automotive data set from Rentrak."

"The Viamedia sales team has embraced its corporate directive and has truly changed the face of buying and selling by championing Rentrak's Advanced Demographics offerings. Viamedia is an innovator going far beyond the traditional scope of linear television advertising. Rentrak applauds their success!" said Carol Hinnant, Rentrak's SVP of National Television Sales.

Rentrak's television ratings service is the only fully integrated system of detailed satellite, telco and nationwide cable television viewing information from approximately 35 million TVs and Video on Demand from more than 119 million TVs, including granular information for television stations in all 210 markets projected across the United States.

About Viamedia

Headquartered in New York City, Viamedia is the most successful independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions and is responsible for more than 1.2 million 30-second spots per day. The company specializes in selling advertising on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. The company also operates placemedia, a programmatic data-driven platform, representing over 30 billion avails monthly across 210 DMAs on nearly 100 TV networks. For more information, please visit and

About Rentrak

Rentrak (NASDAQ:  RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit

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