Youku Tudou, Inc., China's leading Internet television company ("Youku Tudou") announced today a new milestone in its IP-focused pan-entertainment strategy. A popular TV series The Journey of Flower, now being broadcast on the Youku Tudou platform simultaneously with TV, has generated over 1.8 million downloads for its mobile game since its release on June 25 and a record level of revenue for a single game at Youku Tudou.
The Journey of Flower is the latest success story in Youku Tudou's initiatives to increase user stickiness and drive value by leveraging a single IP to create multi-format entertainment products. Through its dedicated Cloud Entertainment BU, Youku Tudou is able to connect fans across domains leveraging its position as the leading online video platform in China. The total cumulative views of The Journey of Flower now stand at over 1.1 billion, with more than half of the series still remaining. This is the fastest TV series to surpass 100 million cumulative video views in Youku Tudou's TV series history. Since venturing into mobile gaming, Youku Tudou now jointly operates over 1,500 games with over 150 mobile game operators and has already driven a total of over 200 million mobile game downloads.
"With our Cloud Entertainment BU, we create more synergy of IPs across domains by bringing to the market high-quality IPs in different entertainment formats, using our distribution power across PC and mobile. Moving forward, we will continue to work across the IP value chain to give our users a highly-immersive experience and drive growth in mobile games, merchandising and other derivative entertainment channels," said Leo Yao, President, Cloud Entertainment of Youku Tudou.
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company. Its Youku and Tudou Internet television platforms enable users to search, view and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are the most recognized online video brands in China. Youku Tudou's American depositary shares, each representing 18 of Youku Tudou's Class A ordinary shares, are traded on the NYSE under the symbol "YOKU."