YuppTV, the largest OTT player in South-Asian content has entered into a strategic partnership with ScoopWhoop media, the internet media company for online Indians. The association is set to host ScoopWhoop’s most exclusive viral content at YuppTV Bazaar, India’s leading online marketplace for video on demand, by YuppTV.
YuppTV is aggressively extending the content offering at its Bazaar platform, allowing its new and existing users to access the most thought-provoking infotainment and entertainment content digitally. After roping in the finest video content offerings by the established players like BBC Hindi, India Today Group, Vega Entertainment, amongst others, this tie-up will make ScoopWhoop’s viral Hindi and English content available to Bazaar’s worldwide audience.
“YuppTV Bazaar has carved a niche for itself amongst the tech-savvy digital users. We are affirmative that our association with ScoopWhoop will resonate with the evolving tastes and preferences of our digital users, enriching our complete entertainment and infotainment offerings at the platform,” said Uday Reddy, Founder & CEO of YuppTV.
Further elucidating upon the association, Prithwish Barman, Creative Director, Video at ScoopWhoop, said, “We are excited to partner with YuppTV and host our most entertaining Hindi and English content at their platform. YuppTV has had an inspiring journey so far, and we are looking forward for a long term association with the established OTT player.”
YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 200+ TV channels, 5000+ Movies and 100+ TV Shows in 12 languages.
YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. YuppTV has its presence in more than 50 countries. It has recently launched YuppFlix, a movie on demand streaming service for the Expat Market and YuppTV Bazaar an online marketplace for the premium content curator. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and also the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 8 million mobile downloads with a 4.0 user rating.
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Pooja Diwan, +91 40 23555055
Source : businesswire.com