PR Newswire

DOVEĀ® Chocolate Encourages Fans To Pursue Life's Everyday Pleasures With No Regrets In New Commercial

Monday, Aug 22, 2016

HACKETTSTOWN, N.J., Aug. 22, 2016 /PRNewswire/ -- Today Mars Chocolate North America released a new DOVE® Chocolate Brand television commercial to empower fans to enjoy every moment of life with no regrets – even a moment as small as biting into a piece of silky smooth DOVE® Chocolate. Featuring the timeless voice and lyrics of Edith Piaf's "Non, Je Ne Regrette Rien," ("No, I Do Not Regret Anything"), the song serves as an anthem to live life to its fullest.

Developed by BBDO New York, the new 60 second commercial titled "Each and Every Day" aims to inspire viewers to pursue life's everyday pleasures with no regrets. The commercial follows one woman's entire life in the context of one day, from when she was young through her twilight years, as she lives without inhibitions since she is able to wake up and do it all over again each morning.

"Edith Piaf's lyrics of enjoying life without regret are as true today as they were when she first performed the song," said Kerry Cavanaugh, Brand Director, DOVE® Chocolate Brand. "We all need to be reminded to take a moment to savor life's everyday pleasures, big or small, like unwrapping and enjoying the signature taste of DOVE® Chocolate."

The new commercial will run on a variety of television networks and digital platforms, but also can be found on the DOVE® Chocolate YouTube Channel. For more information about DOVE® Chocolate, visit Dovechocolate.com , Dovechocolatejourney.com, Facebook and Twitter.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints.  Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com.  Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

About DOVE® Chocolate

From bean to bar, Mars Chocolate takes great care to maintain the highest standards of quality when creating DOVE Chocolate. It all starts with only the best cacao beans, which are tested twice by expert Mars technicians for quality and flavor. The beans are then taken through special roasting and grinding techniques to create the signature silky smooth taste of DOVE Chocolate. Finally, Mars adds the perfect combination of chocolate liquor and 100 percent pure cocoa butter to create a balanced taste that's not too sweet, nor too bitter. For more information about DOVE Chocolate, visit Dovechocolate.com, Facebook and Twitter.

DOVE Chocolate

 

Mars Chocolate North America

 

Video - https://www.youtube.com/watch?v=JCXLtt8vVpA

Logo - http://photos.prnewswire.com/prnh/20160822/400070LOGO

Logo - http://photos.prnewswire.com/prnh/20160822/400071LOGO

 

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SOURCE Mars Chocolate North America

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