PR Newswire

NAMIC Announces Winners Of The 2016 Excellence In Multicultural Marketing Awards

Wednesday, Sep 07, 2016

NEW YORK, Sept. 7, 2016 /PRNewswire/ -- The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). Presented in conjunction with the Annual NAMIC Conference, the competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Hispanic, LGBTQ and other market segments. Held as part of the cable industry's Diversity Week, the 30th Annual NAMIC Conference will be held September 20-21, 2016 at the New York Marriott Marquis in Manhattan. Winners of the 2016 EMMA will be honored during a special luncheon ceremony scheduled for Wednesday, September 21 from 11:45 a.m. to 1:00 p.m. ET.

Official logo of the 30th Annual NAMIC Conference. Held as part of the television industry's Diversity Week, the 30th Annual NAMIC Conference is scheduled for September 20-21, 2016 at the New York Marriott Marquis.

Recognizing the media and entertainment industry's commitment to implementing best practices, the EMMAs highlight creative, strategic and innovative multicultural marketing approaches. The NAMIC Multicultural Marketing Committee, a consortium of the industry's experts, provides guidance for the EMMA competition, which has two award categories: Case Studies/Campaigns and Marketing Tactics. Entries submitted in each category were judged within three divisions: Media Content Creators and Distributors, Networks and Communications Suppliers and All Other Media. A record number 137 entries were received for this year's competition, yielding a 17% increase over 2015.

"As demographics shift, multicultural consumers are driving the nation's population and economic growth and a new mainstream is emerging," said Susan Waldman, NAMIC's senior manager, Membership and Publications. "Through the EMMA competition, NAMIC is committed to recognizing those companies that are developing and executing brand-building strategies that reach consumers in diverse communities."

A judging panel of independent industry experts evaluated entries and selected all winners based on an assessment of strategy, implementation and results. Deviating from the traditional "best of" competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.

The Excellence in Multicultural Marketing Awards is presented in partnership with Cablefax. Winners of the 2016 EMMA competition will be featured in the September edition of Cablefax: The Magazine.

For more information regarding the 30th Annual NAMIC Conference, contact Sandra Girado, NAMIC's vice president, Events and Partner Relations at 212-594-5985. Online registration for the Annual NAMIC Conference can be accessed by visiting http://www.namic.com.  A complete listing of the 2016 EMMA winners follows.

2016 EMMA Winners

MEDIA CONTENT CREATORS AND DISTRIBUTORS

Case Studies / Campaigns

FIRST PLACE

Language Choice

Company: Comcast/XFINITY

Agency: Grupo Gallegos

SECOND PLACE

The Wonderful World of XFINITY

Company: Comcast

Agency: Burrell Communications

THIRD PLACE

XFINITY Multicultural Campaign

Company: Comcast

Agency: Gravity

Marketing Tactics

Digital

FIRST PLACE

XFINITY Like-Minded

Company: Comcast

Agency: Burrell Communications

SECOND PLACE

Language Choice

Company: Comcast/XFINITY

Agency: Grupo Gallegos

Direct Mail

FIRST PLACE

Uncover the Truth: Boxing Direct Mail

Company: Mediacom Communications

Agency: PK Network

SECOND PLACE

XFINITY Multicultural Direct Mail

Company: Comcast

Agency: Gravity

THIRD PLACE

Language Choice

Company: Comcast/XFINITY

Agency: Grupo Gallegos

Experiential Marketing

FIRST PLACE

ILD Experiential Campaign

Company: Comcast

Agency: Gravity

Out of Home

FIRST PLACE

Black History Month - Greatest

Company: Comcast

Agency: Burrell Communications

Print

FIRST PLACE

Comcast/M Love K Print

Company: Comcast

Agency: Burrell Communications

SECOND PLACE

Language Choice

Company: Comcast/XFINITY

Agency: Grupo Gallegos

THIRD PLACE

XFINITY Seamless

Company: Comcast

Agency: Burrell Communications

Radio

FIRST PLACE (TIE)

XFINITY Seamless

Company: Comcast

Agency: Burrell Communications

FIRST PLACE (TIE)

Comcast/M Love K/Strength to Love Radio

Company: Comcast

Agency: Burrell Communications

Social Media

FIRST PLACE

Language Choice

Company: Comcast/XFINITY

Agency: Grupo Gallegos

SECOND PLACE

The Wonderful World of XFINITY - Social

Company: Comcast

Agency: Burrell Communications

Television

FIRST PLACE

Language Choice

Company: Comcast/XFINITY

Agency: Grupo Gallegos

SECOND PLACE

Perfect for Me

Company: Comcast/XFINITY

Agency: Grupo Gallegos

THIRD PLACE

The Wonderful World of XFINITY - TV

Company: Comcast

Agency: Burrell Communications

NETWORKS AND COMMUNICATIONS SUPPLIERS

Case Studies / Campaigns

FIRST PLACE (TIE)

The Black Panthers, Independent Lens PBS

Company: ITVS

Agency: Media Hub, Troika, Gloob Marketing

FIRST PLACE (TIE)

CoverGirl & Latin American Music Awards

Company: NBCUniversal Hispanic Group

Agency: Starcom Mediavest Group, Liquid Thread

SECOND PLACE (TIE)

2015 Pan American Games

Company: ESPN Deportes

Agency: Handle Like Eggs & Liselot

SECOND PLACE (TIE)

Super Bowl 50

Company: ESPN Deportes

Agency: NFL Films, ESPN Creative Services & Artek

THIRD PLACE

Univision NOW

Company: Univision

Agency: Blanco-Lorenz

Marketing Tactics

All Other Media

FIRST PLACE

RuPaul's Drag Race S8

Company: Logo

Agency: Voss Events

SECOND PLACE

UCI Corporate Sizzle Reel (Satisfy Me)

Company: Univision

Agency: Blanco-Lorenz

THIRD PLACE

Charter Lifestyle Launch Party Event

Company: ABS-CBN International

Digital

FIRST PLACE

Eros Now Priyanka Showcase

Company: International Media Distribution

SECOND PLACE

ZoeEverAfter Beauty Bar YouTube Channel

Company: BET Networks

THIRD PLACE (TIE)

BET Celebration of Hollywood Meme Activation

Company: BET Networks

THIRD PLACE (TIE)

Dating Naked S2

Company: VH1

Direct Mail

FIRST PLACE

Latin GRAMMY Vinyl Mailer

Company: The Latin Recording Academy

Agency: Blanco-Lorenz

Diversity Awareness

FIRST PLACE

StoryCorps Partnership

Company: HBO

Agency: BraveDog

SECOND PLACE (TIE) 

Black History Month 2016

Company: VH1

Agency: Bodega

SECOND PLACE (TIE)

Crash The Parties

Company: Fuse Media

THIRD PLACE

A Ballerina's Tale, Independent Lens PBS

Company: ITVS

Experiential Marketing

FIRST PLACE

Mapplethorpe Exhibit

Company: HBO

SECOND PLACE (TIE)

BET Studios - BET Experience

Company: BET Networks

Agency: TH Productions

SECOND PLACE (TIE)

BET Thanks You - BET

Company: BET Networks

Agency: 135th Street Agency

THIRD PLACE

The Breaks

Company: VH1

Grassroots

FIRST PLACE

#BETTHANKSYOU Shoestring Budget Campaign

Company: BET Networks

Agency: 135th Street Agency

SECOND PLACE

GetSuited

Company: HBO

Agency: BraveDog

THIRD PLACE

#BETTHANKSYOU Brand Image Campaign

Company: BET Networks

Out of Home

FIRST PLACE

Hip Hop Awards - Marketing Series

Company: BET Networks

SECOND PLACE  

GPTV Van Wrap in Manitoba Canada

Company: GMA Network, Inc.

Agency: GMA International

THIRD PLACE 

Hit The Floor S3

Company: VH1

Premium

FIRST PLACE

Zoe Ever After Private Line Cosmetics

Company: BET Networks

SECOND PLACE

BET Hip Hop Awards 2015 Hoodie Buddie

Company: BET Networks

THIRD PLACE

The Game Custom Jerseys (BET Studios)

Company: BET Networks

Print

FIRST PLACE

Mediaset "La Dolce Vita" Print Ad

Company: International Media Distribution

SECOND PLACE

A Ballerina's Tale, Independent Lens PBS

Company: ITVS

THIRD PLACE

Print Ads in Rogers Canada

Company: GMA Network, Inc.

Agency: GMA International

Radio

FIRST PLACE

Fluffy Breaks Even Radio Spot

Company: Fuse Media

Social Media

FIRST PLACE

Candidly Nicole S2

Company: VH1

SECOND PLACE

Aspen Gay Ski Week

Company: Logo

THIRD PLACE (TIE)

Christmas Station ID Sing-Along Campaign

Company: GMA Network, Inc.

Agency: GMA International

THIRD PLACE (TIE)

Alejandro Sanz

Company: HBO

Television

FIRST PLACE

Univision NOW

Company: Univision

Agency: Blanco-Lorenz

SECOND PLACE

Netflix Spots

Company: Univision

Agency: Blanco-Lorenz

THIRD PLACE (TIE)

Big Freedia Promo

Company: Fuse Media

THIRD PLACE (TIE)

GMA Pinoy TV 2015 Station ID

Company: GMA Network, Inc.

Agency: GMA International

ALL Other MEDIA

Case Studies / Campaigns

FIRST PLACE

Gift of Hope "Lasting Legacy"

Company: PACO Collective

SECOND PLACE

Solar Spotlight

Company: ComEd

Agency: Carol H. Williams Advertising

THIRD PLACE

Pinoy Para Sa Pinoy

Company: World Vision Canada

Agency: AV Communications

Marketing Tactics

All Other Media

FIRST PLACE

Chalo! Branding

Company: Sobeys

Agency: Barrett and Welsh

Digital

FIRST PLACE

State of Black America

Company: National Urban League

SECOND PLACE

Pinoy Para Sa Pinoy

Company: World Vision Canada

Agency: AV Communications

Experiential Marketing

FIRST PLACE

Monkey King

Company: Western Union Canada

Agency: AV Communications

SECOND PLACE

Royale® Tiger Towel® – Experiential

Company: Royale Tiger Towel

Agency: Maple Diversity Communications

Out of Home

FIRST PLACE

Chalo! Variety. Value. Vah!

Company: Sobeys

Agency: Barrett and Welsh

SECOND PLACE

Edward Jones - South Asian OOH

Company: Edward Jones

Agency: Maple Diversity Communications

Premium

FIRST PLACE

Barrett and Welsh "USB(eer) Key"

Company: Barrett and Welsh

Print

FIRST PLACE

Higher

Company: BMW

Agency: AV Communications

SECOND PLACE

Allstate Canada "Speak Human To Me"

Company: Allstate Canada

Agency: Barrett and Welsh

THIRD PLACE

Chalo! Variety. Value. Vah!

Company: Sobeys

Agency: Barrett and Welsh

Radio

FIRST PLACE

Chalo Chalo!

Company: Sobeys

Agency: Barrett and Welsh

Television

FIRST PLACE

Royale® Tiger Towel® - CNY TVC

Company: Royale Tiger Towel

Agency: Maple Diversity Communications

SECOND PLACE

Allstate Canada "Speak Human To Me"

Company: Allstate Canada

Agency: Barrett and Welsh

ABOUT NAMIC

NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC comprises 2,800 professionals belonging to a network of 16 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation's communications industry giants reflect the multi-ethnic richness of the populations they serve. Comcast | NBCUniversal, Time Warner Cable and Turner Broadcasting System, Inc. are NAMIC's Platinum Annual Corporate Sponsors. For more information, please visit www.namic.com and stay connected to NAMIC on Facebook, LinkedIn, Twitter, Instagram, and YouTube.

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