PR Newswire

Simon James London Launches Two New EMPIRE Fragrances

Wednesday, Sep 14, 2016

NEW YORK, Sept. 14, 2016 /PRNewswire/ -- Simon James London celebrates EMPIRE, FOX's groundbreaking show that glimpses into the world of hip hop through the lives of an iconic family dynasty, with two extraordinary fragrances evoking the very essence of the shows characters. 

The packaging inspiration for the EMPIRE fragrances consists of striking gold, crocodila trim, and jeweled facets on the bottle and cap designs.  Available exclusively at

EMPIRE premieres its third season on FOX September 21.

Simon James London CEO Rodney Hutton stated: "We are thrilled to work closely with 20th Century Fox Consumer Products to extend the reach of the television hit into the fragrance category. The loyal fan base of EMPIRE now has an intimate and tangible way to further engage with the show."

Under the licensing partnership with 20th Century Fox Consumer Products, Simon James London has created two extraordinary new fragrances Lyon's Truth - for women & Lyon's Legacy – for men. Inspired by the show's epic family dynasty - the Lyons.

  • Lyon's Truth, the luxurious women's perfume, is a beautiful floral blend mixed with blackberry and velvet plum with hints of Bulgarian rose, vanilla orchid and violet blossom. The scent also has notes of creamy sandalwood, rich vanilla and soft tonka that provide a most sensual base.
  • Lyon's Legacy, the sophisticated men's cologne, is a masculine scent that opens with a sparkling blend of bergamot and lemon water with an atomic heart of lavender buds, crisp geranium and clary sage. This fragrance has a drydown enriched with dark mysterious notes of warm amber, vanilla suede and tobacco leaf.

The packaging inspiration for the EMPIRE fragrances is the instantly transformative narrative of striking gold in the music industry as expressed via the gold hue, crocodila trim, and Jeweled facets of the bottle and cap designs. 

Creative director Simon Peek added, "The creative challenge was to capture in our bottle and packaging design the overt expressions of luxury, street swagger and bravado of the iconic show which culminated in the finishing touch off the Empire "E" pendent that adorn both fragrance bottles -- we believe we captured this essence brilliantly."

The 100ml Fragrance retails for $59.50, and the 8oz Fragrance Candle retails for $45.00

The Fragrance and Candles will launch exclusively online on September 15th and will be available at Macy's and other retailers for the holiday season.


We are a specialist marketing company of boutique fragrance and beauty brands. We create, develop and market unique high quality & high design brand concepts rooted and inspired by the highest Fashion and Iconic, Pop Cultural Influences.  

We utilize all visual, tactile & sensory components to make a profound Fragrance fashion statement. Marketing imagery, packaging, bottle shape and design of the fragrance itself are all strategically choreographed to elicit deliberate emotional cues that highlight the experience of the fragrance itself. It is this design and branding signature that we believe emotionally "CONNECTS" our products before you even get to sample the exquisite fragrance and beauty products we produce. We believe in telling compelling stories through our innovative design concepts, we give the consumer access to our brands in an honest compelling, and powerful way.  Our marketing strategy injects a sense of excitement, discovery and uniqueness while capitalizing on the high built-in brand awareness, fan loyalty and desirability of our brands. 

Simon James London works exclusively with our strategic partner Ungerer & Company, one of the premiere fragrance and beauty houses in the world to design and produce our exquisite fragrance and beauty formulations. Founded in 1893, Ungerer & Company remains today a privately held and family owned company specializing in Fragrances, Flavors, and the finest Natural Essential Oils.  Ungerer & Company's mission is to combine the artisanship of perfumery with state of the art technology and science, to achieve the breakthrough fragrances they develop for us.

About Twentieth Century Fox Consumer Products 

A division of 20th Century Fox and recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Century Fox Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, the flagship studio leading the industry in supplying award winning and blockbuster primetime television programming and entertainment content.

Photo - 

To view the original version on PR Newswire, visit:

SOURCE Simon James London

OTHER PR Newswire