PR Newswire

Henry Comes Back to IDR with a Bang

Tuesday, Aug 30, 2016

LAGUNA BEACH, Calif., Aug. 30, 2016 /PRNewswire/ -- DRTV marketing and video production leader IDR Productions will shoot a variety of new video content for firearms manufacturer Henry Repeating Arms this summer. Henry is looking to maintain its position as a consumer-based brand by launching thrilling new content to entertain and inform.

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Henry's biggest launch is four 30-minute TV episodes for Newsmax featuring a range of firearms content and Henry President Anthony Imperato. New content will also include infomercials, short-form TV spots, and Henry TV content, a new YouTube series hosted by well-known gun reviewer 22plinkster. Henry is renowned in the gun community for its customer-based approach and its dedication to charitable causes such as the VFW, the NRA, and the Boy Scouts of America. Henry continues to use IDR as its video production agency due to IDR's success and attentiveness in previous campaigns.

"I have worked with Anthony and the Henry family for years," said Kelly Burke, CEO and Executive Producer of IDR. "There is no other company that strives so hard to make such an exceptional firearm with uncompromised customer service. I am honored to be their go-to production company."

"IDR has been our go-to for all of our infomercial needs for the past 10 years," said Anthony Imperato, owner and President of Henry. "Kelly Burke has the eyes and ears for what resonates and what gets results. She is an integral part of our marketing team." IDR and Henry will connect to the everyday gun user with content such as lifestyle videos, gun reviews, and coverage of special events like the recent NRA convention in Louisville, KY. Henry is calling on IDR's online savvy to make the move to social content in a rapidly changing industry. Shooting on some projects has already begun, and the new content will begin airing this fall.

About IDR Productions

Since launching in the early 1990's, IDR Productions has grown into a recognized leader in the field of DRTV marketing and video production. Based in Laguna Beach, CA, the company consistently stretches boundaries to create impactful video productions ranging from short and long-form spots to digital video production. As CEO and Executive Producer of IDR Productions, Kelly Burke has developed a record-setting number of successful television campaigns for a full range of products and services. Among these are Brainy Baby, World Poker Tour, Empire Carpets, Cash Net USA, Henry Repeating Arms, Security 1 Lending, Wild America, Net Credit, Rose Art, Total Transformation, and many more.  Visit

About Henry Repeating Arms

Founded in 1997, Henry Repeating Arms is the leading lever action manufacturer and one of the top-five long gun manufacturers in the USA. Henry is a family owned business and it's company motto is "Made in America, or Not Made At All." Based in Bayonne, New Jersey, Henry builds over 300,000 rifles annually. Henry is known for award winning extraordinary customer service that it provides to both consumers and Henry dealers. Uniquely, owner and President Anthony Imperato makes himself readily available to both consumers and dealers.  Visit

Media Contact:     

Kelly Burke


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