WLFI is no longer the sole television broadcaster in Lafayette.
Waypoint Media President Mike Reed confirmed Wednesday that WPBI-LD — affiliated with Fox and NBC networks — started operations Tuesday in the Lafayette market. Fox is broadcasting the World Series, which started Tuesday night.
"We actually began our broadcasts last night," Reed said Wednesday afternoon. "We worked really hard to get on the air by the World Series, and we just made it."
For now, the Fox TV signal can be picked up by antenna on 16.1, and the NBC station can be picked up on 16.2, Reed said. They are working with the area cable and satellite TV providers to get Waypoint Media's signals broadcast over those systems.
They hope to begin broadcasts on those systems by Nov. 7, Reed said.
The TV stations broadcast range is roughly 30 miles, Reed said, describing the broadcasts as low power. Its broadcast tower is in the downtown Lafayette area, he said.
The Lafayette area is an ideal market for Waypoint Media, Reed said, describing the market of between Chicago and Indianapolis' large TV markets.
"We hope we'll bring a lot of localism to Lafayette," Reed said. "We are huge at being involved in the community."
Waypoint Media also purchased four area radio stations — WSHY-AM, WAZY-FM, WBPE-FM, WYCM-FM.
"We're really happy to have bought the three FM and one AM station there."
For now, the television broadcasts will originate at the radio stations, which will be the hub for all of Waypoint Media's Lafayette operations, Reed said.
Reed declined to discuss the stations' business plan and whether there might be local newscasts on the two channels.
The Journal & Courier attempted to get comment from Media General, WLFI's owner, but as of Wednesday night, a spokeswoman had not returned an email or phone call.
The Journal & Courier's attempts to contact Arthur Angotti of Artistic Media Partners, former owner of the local radio stations, were unsuccessful.
Source : jconline.com